Theme

What makes a customer keep coming back? Today’s consumer has almost infinite choice at his or her fingertips while industrial buyers can search competitors and re-bid business with ease. Maintaining loyal customers, whether for B2B or B2C supply chains, depends on superior service over the long haul. Unfortunately, high-service levels too often erode margins, especially when cost-to-serve is poorly understood. How can King Customer’s expectations be profitably met in today’s digitally-enabled world?

Service has become more than just on-time delivery. Loyalty, repeat purchase and lifetime customer value depend on solving customers’ problems, not merely shipping product. For industrial businesses, this may include technical collaboration, consignment inventory and reliable field service. For consumer businesses, it includes mastering multi-channel fulfilment and learning to use new media to inform and communicate with markets. In all cases, the power of customers to drive your supply chains is on the rise. This event will help you meet this challenge.